2011 Latisse Wishes Campaign with Christina Hendricks

Allergan recently kicked off the 2011 Latisse Wishes campaign to help raise money for the make-a-wish foundation.

For 2011, they’ve enlisted Mad Men actress Christina Hendricks to be the face of the campaign. Like years before, you can donate to Make-a-Wish through the campaign and receive discounts on Latisse eyelash solution.

You can participate in the Latisse® Wishes Challenge too. Just donate a minimum of $20 to the Make-A-Wish Foundation through the campaign’s website, LatisseWishesChallenge.com. Through November 30, 2011, Latisse® will double all donations up to $250,000.

If you’re one of the first 10,000 people making the minimum donation to the Latisse Wishes Challenge, you will receive a free trial certificate for Latisse®. Bring it to your cosmetic surgeon and he or she will determine if Latisse® is right for you.

Also, if you invite two friends to join you in the campaign, they too will receive a $20 rebate off their next purchase of Latisse®.

Ms. Hendricks, along with Claire Daines and Brooke Shields, is the latest spokesperson and user of Latisse. During the Latisse Wishes Challenge, she will be sharing her eyelash-growing experience. About the campaign she says: “Latisse® is also a brand that contributes to children, and I couldn’t think of a better cause to support than the Make-A-Wish Foundation.

When I was seven years old, I saw firsthand the difference a wish can make in the life of a child when a girl in my class got her wish to meet Erik Estrada.”

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