Cosmetic Medicine Trends for 2011 Predicted by Plastic Surgery Organization

Posted on December 28, 2010 | by

In a recent press release, the American Society of Aesthetic Plastic Surgery (ASAPS) revealed which cosmetic procedures the organization anticipates will be popular with consumers in the upcoming year. Topping the list were facial rejuvenation and body contouring procedures, especially those that are minimally invasive or non-invasive.

Plastic Surgery

Facial rejuvenation surgeries, such as facelift, neck lift(platysmaplasty), brow lift and short-scar facelift, or mini lift, procedures are expected to become increasingly popular in 2011, as many consumers rebound from economic hardship and seek treatments for sagging skin and wrinkles they’ve been putting off for the past year or two.

ASAPS anticipates that increased awareness of obesity risks and dramatic weight loss awaits many patients in 2011, thus ushering in the need for more body lift, arm lift and tummy tuck procedures, as well as others designed to remove loose, excess skin after weight loss.

Buttock augmentation procedures such as the Brazilian butt lift, which is designed to give patients a plumper, shapelier posterior a la Kim Kardashian or Beyonce, will also continue to increase in popularity in 2011, according to ASAPS.

In addition, baby boomers with aging breast implants are also likely to need maintenance procedures, such as implant replacement surgery to exchange aging implants and breast lift surgery to lift drooping or sagging breasts.

Non-surgical Cosmetic Treatments

Injectable wrinkle relaxers and fillers, such as Botox, Juvéderm, Restylane and Radiesse, became some of the most popular cosmetic treatments in 2010 and will continue to be widely used in 2011, according to ASAPS. The organization also noted that injectable treatments will continue to evolve over the next year, as scientists bring new wrinkle smoothing treatments to the U.S. market.

Non-invasive and minimally invasive cosmetic treatments will continue to increase in popularity as doctors and pharmaceutical and medical manufacturing companies work to give consumers new body contouring and skin rejuvenation options that don’t require surgery in 2011.

ASAPS predicts non-surgical fat-zappers such as Zerona and Zeltiq CoolSculpting will only continue to increase in popularity over the next year, and technological improvements will likely make these and other non-invasive fat reduction procedures more effective.

However, the organization reminds consumers that for the foreseeable future, minimally invasive surgical liposuction will remain the most effective method for permanent fat reduction.

It is unlikely most consumers will shy away from body shaping just because non-surgical procedures cannot produce the same results as liposuction, especially now that liposuction is less invasive than ever with the advent of super slim cannulas (fat suctioning tools) and other devices like lasers (SmartLipo) and ultrasonic technology (VASER Lipo).